Friday, March 29, 2019

The Effects of Pricing Your Home Incorrectly

Listing your home at the correct price the best strategy in today’s market, and here’s why.

In our market, I’ve seen the ups, the downs, and everything in between. While we’re currently up at
the top, we predict that the market will be flattening out before long. And when the market
changes, we can’t expect the same old strategies to continue working well.

We’re getting the same question from sellers lately: Should I price my home high from the
outset and simply lower it if needed?

If you don’t price your home correctly from the beginning, you can never get back once you start
making reductions. It’s a huge gamble that, more often than not, loses you both time and money.

We had a client who wanted to sell their home for $550,000, but we knew it was worth closer to
$525,000. They decided to try it at their price for around a month and a half. After it sat on the
market without an offer, they lowered it to our original recommendation—but the market didn’t
respond. They had to lower it by an additional $10,000 before it would sell.

When you price your home too high, there’s a very short window to change it. If you miss that
window, you have to figure out what the new “normal” is, and it’s likely far below what you could
have gotten in the first place.

Price it right from the beginning—don’t base it off what your neighbor’s home sold for or other
random advice you’ve heard. We go a few layers deep, looking at comparable sales, under-contract
homes, active listings, and much more. After looking at all of these trends, we can get a clear
picture of what your home should be priced at.

If you are looking to sell your home, have any questions, or need more information, feel free to
reach out to us. We look forward to hearing from you soon.

Wednesday, March 13, 2019

Kick Off March Madness & Win a $100 Gift Card!

March Madness is in the air! The BEST college basketball teams in the country are squaring off Tuesday, March 19 to determine which one of them will be called the 2019 National Champion.

In celebration of the event, the AJ Team is hosting a bracket challenge on The winner gets a $100 gift card, may the BEST picker win!

"For a bonus highlight that you won’t see on ESPN, watch this short video."

To register for this bracket, click here. The Deadline is Tuesday, March 21st at 12:00pm EST, so be sure to sign up TODAY!

Tuesday, February 5, 2019

4 Vital Tips to Sell a Home Priced Under $400,000

There are several vital steps you need to take if you’re looking to sell your home priced under $400,000.

What’s the difference between selling a home under $400,000 and selling a home that’s over $400,000?
In our market, the $400,000 price-range is the price point for a first time homebuyer. When you’re selling
a home to a first time homebuyer, there are certain steps you need to take to ensure a successful sale.
Understanding the psychology of a first-time buyer is crucial for getting top dollar for your home. Most
first time homebuyers are nervous about their upcoming purchase, so here are a few tips to help make
the buyer comfortable and ensure a smooth transaction.

1. Make sure that your home is easily accessible. We understand that you may be busy, but most first
time homebuyers cannot visit the property at the drop of a hat, so being available when the buyer is
ready is key.

2. Price your home right. Today’s buyers have access to all types of information. If your home isn’t priced
right, or even perceived as priced right, it’s not going to sell. If you are priced a little high, be sure to adjust
fast. If you do not receive offers within two weeks, you need to consider lowering the list price.

3. Make simple repairs. First-time homebuyers are what I like to call “HGTV buyers”, meaning they don’t
know how to make simple repairs or don’t understand the costs involved. A quick internet search for
these services can result in worst case scenarios, which will scare buyers away. Don’t leave anything
to the imagination.

4. Remodel for your buyer’s taste, not your own. Do some research to find out what other sellers have
done to their homes, and mimic that. Don’t remodel your home based on what you like, as future buyers
may not have the same taste.

Going through these steps will help ensure a smooth sale to an often nervous first-time homebuyer.
If you have any further questions or you think you're ready to start the process of selling your house,
give us a call or send us an email. We'd love to help you!